LOGOTYPE

Measurements are as follows.

Avant Garde Demi from the Avant Garde font family should be used for writing “Serka”.

For open name, Avant Garde Demi should be used.

Measurements: Each square measurement is 5x5.

VERTICAL USAGE of LOGO

Measurements on the vertical usage of the logo are as follows. Emblem and logotype should be used together.

Measurements: Each square measurement is 5x5.

LOGOTYPE

Measurements are as follows.

Avant Garde Demi from the Avant Garde font family should be used for writing “Serka”.

For open name, Avant Garde Demi should be used.

Measurements: Each square measurement is 5x5.

VERTICAL USAGE of LOGO

Measurements on the vertical usage of the logo are as follows. Emblem and logotype should be used together.

Measurements: Each square measurement is 5x5.

HORIZONTAL USAGE of LOGO

Measurements on the vertical usage of the logo are as follows.

If the graphic usage are is not suitable for vertical logo in publication-purposed works, horizontal logo is recommended to be used.

Measurements: Each square measurement is 5x5.

CORPORATE IDENTITY COLORS

Fundamental colors of SERKA are defined below.

The colors specified should be used for any work prepared for publication.

If the publication is to be carried out in different platforms, General Secretary and Corporate Consultancy can be consulted for technical definitions.

SPECIAL COLOR USAGE

If any special color is to be used in press publications, the colors should be pressed by taking into consideration the Pantone color codes specified below.

5 special colors are determined for SERKA.

SUB-UNIT COLORS

Fundamental colors of SERKA are defined below.

The colors specified should be used for any work prepared for publication.

If the publication is to be carried out in different platforms, General Secretary and Corporate Consultancy can be consulted for technical definitions.